It always starts with TALENT. Unscripted TV has always been a mix of producing, formatting and timing. But no matter whether it’s a game, a docu or a social experiment, there’s one thing that’s always true: CAST. MATTERS. It’s the difference between a four season favorite and a one and done failure. More than ever – with nervous buyers and a shifting market – talent is your best shot at a sold series and the only real leverage against “proof of concept” limbo.

Which means, for the right reality casting director or talent-friendly producer, that NOW is that time. The time to take that character you’ve been nurturing and run with them. Take the brand you’ve been friends with and build a show around it. To leverage a special relationship into a very special series. And we’d like to help.

Back Roads Entertainment announces the launch of BRE TALENT LABS. It’s our creative think-tank designed to help casting directors and reality producers groom their show-ready talent into sellable TV product. Our goal is yours: to make stuff people want to watch. And to make it with YOU.

But how we do that is a little different than the other deals out there. Because here it’s not a pod – it’s a partnership. We’re looking to a new form of reality equity that recognizes the role that talent actually plays. So BRE Talent Labs is offering 360° Deals. That means splits on both front-end fees & back-end business. So BRE Talent Labs is waiting to develop with you. Whatever the platform – network, cable or digital – you bring the talent to make great content. We’ll bring the structure, resources and intel to take it to a sale for a season. And the season after that. For more information, email us today.